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January 15, 2008 - San Francisco, California
The San Francisco Exchange Company, recognized by the brand, SFX Preferred Resorts, a leader in preferred quality
resort exchanges, recently purchased a new purpose built corporate office building in Alameda, California to allow
for their continuing growth.
Mel Grant, President & CEO explains, “This is a very exciting and new chapter in the growth of SFX. We have been in
business for over seventeen years as a ‘Boutique Exchange Service’; an exchange model specializing in the industry’s
highest rated resorts. Different from the standard-fare vacation resorts, ‘Boutique’ is the current "buzz-word"
referring to the high-end, and luxury resorts now being built..”
“As developers build a more affluent product, the SFX model has become a very viable value-proposition, not only as
an exchange service and sales tool, but also for highly-qualified lead generation. With a typical member demographic
of married couples, with an annual income of $200k-$500k, who doesn't want our inbound guests,” explains Mr. Grant.
With 150,000 members, and as a result of current and anticipated future growth, it has become necessary to acquire more
space giving us the ‘capacity’ for further expansion.
Mr. Grant further explains, “The industry landscape is rapidly changing. Years ago, we envisioned the exchange component
transforming into networks of strategic alliances, evolving into trading-blocks of high-quality resorts allowing preferred
access to their member bases. Based on this vision, we created our premium exchange component and set the standard high”.
SFX is not a replacement for other exchange companies. Rather, it is positioned as an “added layer”
of premium service which resorts use effectively in addition to their formal affiliation.
The SFX brand provides sales
departments with valuable closing tools to help increase sales. Today, there are many informed consumers who will not purchase
a timeshare unless they know it will qualify for exchange with SFX. Because of their commitment to quality and stringent
exchange standards, SFX attracts the high-end resort brands, as well as individuals who have become members of high-end resort
properties.
The new San Francisco Exchange Company headquarters will also house The Fractional Collection, a subsidiary of SFX Preferred
Resorts. Because SFX has specialized in high-end timeshares, it is a natural transition to add a high-end fractional brand.
The client base is affluent, well-traveled, and expects a certain level of comfort, surroundings, and service. The Fractional
component is a natural addition to the SFX Preferred Resorts offerings.
SFX Preferred Resorts has been approached by numerous developers, who have strongly encouraged moving forward with their
fractional exchange model. The Fractional Collection will be soft-launching a new website, that places a strong emphasis on
qualified lead generation for developers, within the first quarter of 2008.
The San Francisco Exchange Company (SFX Preferred Resorts) was founded in 1992 by current founder and President, Mel Grant.
SFX Preferred Resorts core competencies are specialized services to
high-end developers within the vacation ownership industry, including:
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